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Iberflora opens with a great business environment its 46th Edition
4 October 2017

The event welcomes the presentation of the national program "Villas in flower", that it encourages municipalities to promote urban green.

The fair brings together until Friday the offer of 466 exhibitors and a wide programme of parallel activities at Feria Valencia.

New technology of water saving in irrigation, organic fertilizers, compound pots to the 100% recycled plastic, injection for nutrition and pest control systems, wireless sensors to detect the Red Palm Weevil or treatments herbicides based on hot water are some of the innovations that arise from today until next Friday in Iberflora, International Plants and Flowers, Landscaping, Technology and DIY Garden, It celebrates its 46th Edition in Feria Valencia.

The contest, regarding appointment of the green sector in Spain, gathers a total of 466 Exhibitors, of those who 330 they are Spanish firms and 136 from foreign brands of 21 countries, mainly from Germany, France, Italy, UK, The Netherlands and Portugal.

The exhibition area exceeds the 57.500 square meter, in Halls 1,2, 3 and distributor level 3 the fairgrounds. NET commercial occupation has grown a 9%, which means that from 2012 the cumulative increase in exhibition space sits on top of the 30%, a clear reflection of the strengthening of the fair and progressive sectoral recovery.

The Minister of Agriculture, Environment, Climate change and Developing Rural de la Generalitat Valenciana, Elena Cebrián, He presided over the official opening ceremony, accompanied by the director-general of agriculture, Livestock and fisheries, Rogelio Llanes; President of Iberflora, Oscar Calabuig, and the director of the sample, Miguel Bixquert, among other authorities.

The inaugural procession has come the different pavilions and has attended the presentation of the program "Villas in flower", a national project that invites municipalities to promote urban green. The presentation has been the President of the Spanish Federation of associations of exporting producers of fruits, Vegetables, Flowers and Live Plants Associations (FEPEX), José María Zalbidea, and the President of Catalonia Viveristes, Joan Roig, an autonomy that already launched the programme five years ago with excellent results.

The program "Villas in flower", It has the backing of Iberflora, "recognized in the form of awards the path and performance of the participating municipalities in everything related to the promotion of green spaces, as well as environmental education and awareness about caring for the environment and how it contributes to the improvement of the quality of life", has highlighted the Chairman of FEPEX. For his part, Joan Roig, It said the good results of the experience in Catalonia, where there is more than one hundred of adhered municipalities. Detailed information is available in www.villasenflor.com

On the other hand, and within the programme of parallel activities, today was launched the Iberflora Cup of Floral Art, in which dozens of professionals have demonstrated their ability under the theme "hand bouquets".

They have also started within the framework of the III Jornadas de landscaping and Arboriculture Iberflora, inaugurated by the Dean of the College of engineers of Montes of the Valencian Community, Constancio Amurrio. In the table "policies structural landscape, strategic planning the landscape"have then exposed his point of view the director general of regional planning, urban planning and landscape of the Generalitat, Antoni Marzo; the director general of natural environment and environmental assessment, Antoni Marzo, and the Deputy of environment of the provincial Council of Valencia Josep Vicent Bort. Calendar of acts of Iberflora can be consulted in detail on its website.

For the president of Iberflora, Oscar Calabuig, "the prospects are very positive, Since we have managed to put together an offer trade wholesale and high quality and from the first time a big business atmosphere in the corridors".

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