The final balance of the latest edition of Iberflora, held in Feria Valencia of the 4 rd to 6 October past, It sheds very positive data and strengthens the international character of the appointment. And is that, While in 2017 Iberflora was not held in conjunction with the exhibition Eurobrico, professional visits exceeded the figures of the previous year, overcoming the 11.000 visitors.
Particularly positive is the result of foreign visitors, Since their percentage grew from the 7 rd to 9,5%. Regarding its provenance highlighted the buyers from neighboring markets such as Portugal (27%), France (15%), Italy (12%), Netherlands (12%), UK (4%), Belgium (4%) and Morocco (3%).
Also was attended by visitors from Germany, Andorra, Antigua and Barbuda, Algeria, Argentina, Austria, Czech Rep., Chile, China, Cyprus, Croatia, Dominican Rep., United Arab Emirates, U.S, Estonia, Ghana, Gibraltar, Guatemala, India, Ireland, Israel, Japan, Jordan, Latvia, Lebanon, Luxembourg, Malta, Poland, Romania, Sweden, Switzerland, Tunisia, Turkey, Ukraine, Uruguay and Venezuela.
As for the type of visitor activity, highlights Garden Centers (22%) and the maintenance companies, gardening and landscaping services (21%). The 6% visitors come from flowers and the 7% they are technicians and representatives of the public administrations.
The analysis of the data suggests that Iberflora is more internationalized in each edition, becoming an international reference, and gardening professionals, landscaping, florist and auxiliary industries come increasingly in search of trade links that boost your business.
The next edition of Iberflora, in 2018, It will be held one year together with Eurobrico, so the expectations in the face of the coming year are excellent.
See us at Iberflora 2018!