THE BEST WAY TO GENERATE CONSUMER PREFERENCE
One of the major concerns of brands is how to reinforce emotional commitment among its target market.
Recent studies indicate that companies can promote brand awareness by associating it to projects that help your customer. The question is no longer What can I sell you? But How can I help you? Is about provide customer experiences.
It has been shown that brands that are committed to a project that offers an experience enjoy a higher rate of awareness and positioning than with the generation of any other type of content. The experience in this case can be achieved by collaborating on a quality trade fair or training project .
Our fairs have become essentials points to search for trends and sources of training. The latest developments are exposed and lectures take place, seminars, workshops and conferences. This makes sponsoring brands being well received because they enable training / sector information, creating a link between brand and audience. Interestingly association with a fair allows to carry the brand content wherever the audience is and wants to consume.
Therefore, the Iberflora fair is the right place to advertise / sponsor, since it is the visitor who comes to the fairs and is willing to seek information.