THE BEST WAY TO GENERATE CONSUMER PREFERENCE
Recent studies indicate that companies can promote brand awareness by associating it to projects that help your customer. The question is no longer What can I sell you? But How can I help you? Is about provide customer experiences.
It has been shown that brands that are committed to a project that offers an experience enjoy a higher rate of awareness and positioning than with the generation of any other type of content. The experience in this case can be achieved by collaborating on a quality trade fair or training project .
This makes the brands that sponsor well received because they make it possible to receive training/information of the sector, creating a link between brand and audience. Interestingly association with a fair allows to carry the brand content wherever the audience is and wants to consume.
Therefore, the Iberflora fair is the right place to advertise / sponsor, since it is the visitor who comes to the fairs and is willing to seek information.