A pioneering project in Spain, the research looks at the consumption of plants and gardening products in our country and examines the various routes to market open to the industry

The 39th International Plants and Flowers, Technology and Garden D.I.Y. Fair, IBERFLORA, is the setting that has been chosen for the presentation of the findings of the first Nielsen Gardening in Spain Survey, which has been commissioned by the Spanish Association of Garden Centres (AECJ). This is the first research of its kind to be carried out in Spain.

IBERFLORA, the International Plants, Flowers, Technology and Gardening DIY Fair is launching its new Microsite, www.iberflora2010.com, to coincide with the 39th edition of the fair, which takes place from 20th to 23rd October at Feria Valencia. This is a fresh tool that has been devised to use the very latest information technology so as to enable the event to promote itself and disseminate news to an even wider audience.

IBERFLORA, the International Fair for Plants, Flowers and Garden D.I.Y. will be taking part in the "Vestire il Paesaggio" seminars, which are being organised for the second year running by the province of Pistoia, Europe's leading producer of ornamental plants.