SIDE EVENTS: CONFERENCE

Wednesday 3rd October

DINAMIZA EVENT

SOLUTIONS FOR MAKING THE ORNAMENTAL SECTOR MORE COMPETITIVE

Organiser: PROJAR

09:00 h Dinamiza Breakfast (private)

10:00 h

Round table. Moderator: Paco Negre.

– Dª Isabelle Falger  –  Valencia Plant Export

– D. Philippe Ellul  –  Ninsar Agroscience

– D. Tomás Guillén  –  Grupo Ifedes

– D. Manel Barot  –  FloriPro Services Iberia (Syngenta)

– D. Alejandra Pintos  –  Projar

– D. Julián Sáez  –  Floramedia

Rafael Tormo, Tormo Aguilar y Asociados Consulting, S.L.P

11:30 h   Discussion
12:00 h  Networking begins

Thursday 4th October

DINAMIZA EVENT

SOLUTIONS FOR MAKING THE ORNAMENTAL SECTOR MORE COMPETITIVE

Organiser: PROJAR

09:00 h Dinamiza Breakfast

10:00 h

Round table. Moderator: Paco Negre.

– D. Zuoqun Cai  –  Asociación de Empresarios Chinos de la Comunidad Valenciana

– D. Raúl Ferrús  –  Grupo Ifedes

– D. Ángel Jubete  –  Flower

– D. Raúl Montoro  –  Bayer CropScience

– D. David Giné  –  Semillas Batlle

– D. José María Durán  –  Universidad Politécnica de Madrid

– D. Julián Sáez  –  Floramedia

– D. Francisco Vega  –  Viveros El Romeral

– Dª Ana Casado  –  Agroterra

Rafael Tormo, Tormo Aguilar y Asociados Consulting, S.L.P

11:30 h  Discussion
12:00 h  Networking begins / Exchange of business cards
17:00 h

ANALYSIS OF CUSTOMERS AND PRODUCST

– D. Lluís Vilella. Consultor de marketing y Director de KBOXES Marketing

Organiser: SYNGENTA

Raúl Montoro

Friday 5th October
10:30 h

THE APPEAL OF THE PETFOOD SECTOR FOR GARDEN CENTRES.

José Luis García  –  Gerente Nacional Ventas de Royal Canin

+ info

12:30 h

IBERFLORA INNOVATION AWARDS PRIZE GIVING CEREMONY.

EXHIBITOR EVENTS. FREE ENTRY.

OTHER EXHIBITOR ACTIVITIES SCHEDULED FOR 3RD AND 4TH OCTOBER

SEMILLAS FITÓ CLASSROOM

10:30 h

SEED TYPES

Rafael de Araoz (agricultural engineer)

11:30 h

THE HOBBY GARDENING CONSUMER IN SPAIN

Toni Parra, social psychologist, director of IDÈRIA INSIGHTS

12:30 h 

LAWN SURGERY

Josep Cirera  (agricultural engineer)

15:00 h 

INNOVATING IN GARDENING

Silvia Burés, owner of BURESINNOVA

16:00 h 

COMPOSTERS

Eugeni Castejón, entrepreneur

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