Foreign presence in Iberflora increases 2019

The international plant and flower fair, landscaping, technology and bricojardín is visited by international buyers from a dozen countries, including Qatar, Morocco, Portugal, Belgium, Saudi Arabia, Holland, Ivory Coast and France.
The second day has hosted conferences, training activities and floral demonstrations.

Iberflora celebrated its second day yesterday with the full pavilions and many training days, aimed at professionals in the sector. It is worth noting the visit of international buyers who have arrived invited by Iberflora, the Chamber of Valencia and the Ivace and who have known the offer exhibited at the International Plant and Flower Fair, Landscaping, Technology and DIY Garden.

Buyers have come from Qatar, Morocco, Portugal, Belgium, Saudi Arabia, Holland, Ivory Coast and France, compared countries and have been able to meet the half-thousand firms that are exhibiting in Iberflora.

This trade action aims to strengthen the international character of Iberflora, the most important fair in the green sector in Spain and a reference in Europe, as well as providing Valencian companies with business contacts with purchasing potential. They are expected to visit the fair 800 foreign professionals and more than 7.000 national visitors.

Training days for professionals

In the same way, during today's day, the presentations in the Green Agora have continued, which has had the participation on the stage of the prestigious architect Ramón Esteve. He has toured several projects alongside the landscaper Gustavo Marina and have explained the connection between architecture and landscape. The participation of the Spanish Federation of companies of gardening, who has reflected on the role of urban green in the health of citizens. The day has been closed by the Coach Catalina Davis, which has given a lecture on motivation and success in gardening SMEs.

In Iberflora Labs lectures have been dedicated to practical experiences, nursery that have already launched initiatives with bio products. For his part, the Florist round has carried out the two remaining tests of the Iberflora Cup of Floral Art: wedding compositions and the decoration of large spaces. In the same way, has taken place the parade of brides with the compositions and wedding dresses ceded by the young Valencian designer Veronica Jimenez, winner of the latest edition of the Fashion Talent Award of the Fiesta y Boda fair.

More complete offer

Iberflora is held, first, just two contests with which it shares synergies around the new configuration of cities: greener and more sustainable. So, the quote coincides with Ecofira – environmental salon- and Efiaqua, fair for the efficient management of water resources.

All three events add up to an offer of 488 exhibiting firms and encompass the four pavilions of the 3 Feria Valencia, that is, over 45000 square metres of exhibition area.