News
Poinsettias, a sustainable alternative to sparkling wine and throwaway Christmas decorations
This could be the busiest season in history for poinsettia producers due to the rise of houseplants..
Sector
News
Iberflora applauds that the appointment of All Saints returns with force for the flower sector
The flower sector, very present in all editions of Iberflora, hopes to reach pre-pandemic sales again this year on 'All Saints' Day. This important festivity is between the 15 and 20% of cut flower sales throughout the year.
RELATED ACTIVITIES
Everything ready for the VI Technical Conference of Gardening and Landscaping of the Green Agora
Iberflora, International Fair of Plants and Flowers, Landscaping, Tecnología y Bricojardín que tendrá lugar en las instalaciones de Feria Valencia del 5 rd to 7 October, finalizes the details of the VI technical conference of Gardening and Landscaping in the emblematic space of the Green Agora.
Exhibitor Channel
Julian Sáez (Floramedia): “Iberflora is the meeting point between professionals we want and need”
We have been able to talk with Julián Sáez, CEO of Floramedia Spain and Portugal and member of the Organizing Committee of Iberflora, about the novelties that the company will present at the event, on the direction of the company during this unique campaign and on the evolution of the sector in these years of pandemic.
News
The AECJ confirms the good feelings of the garden channel around Iberflora
The Spanish Association of garden centres (AECJ) will be present again in Iberflora 2021, the International Plant Fair
Exhibitor Channel
Emilio Estevez (COPLANT Galicia): "The imbalance between supply and demand has allowed us a satisfactory year of sales"
COPLANT Galicia is a project that was born in 2004 thanks to the commitment and union of five nurseries producing ornamental plants in the south of Galicia, strengthening its headquarters and logistics center in the region of "Baixo Miño".
Exhibitor Channel
Isidro Martinez (Proval): "Although it has been a successful campaign, we have lived with uncertainty every week."
The PROVAL Group was born in 1992 after the union of several producers of Mediterranean plant in the province of Valencia (España). We speak with Isidro Martínez…
News
Joan Bordas (Garden Center Bordas): “Iberflora must be the spearhead of the entire sector”
Los centros de jardinería fueron los primeros en sufrir los efectos del confinamiento estricto y el cierre total de los establecimientos llamados no esenciales, pero gracias al trabajo del sector pudieron reabrir dando servicio a sus clientes en los productos que sí eran esenciales.
News
Veronique Bru (Oasis Garden): "This year many new customers have come to the garden, with great interest in indoor and collector's floor plan, horticultural and culinary"
Veronique Bru, director of the Oasis Garden Garden Center, es una de las representantes del sector de los centros de jardinería dentro del Comité Organizador de Iberflora. Con muchos años de trayectoria en el sector, su profesionalidad y saber hacer han convertido a Oasis Garden en uno de los centros de jardinería de referencia en la Comunidad Valenciana.
RELATED ACTIVITIES
"We take you to the garden", the new monographic space in Iberflora that will gather all the equipment for the garden
Esta plaza central llamada “Te llevamos al huerto” es un proyecto propiciado por cuatro empresas proveedoras de material para la práctica recreativa del huerto, una afición que ha visto en los últimos meses un crecimiento notable.
RELATED ACTIVITIES
The urban garden: leisure and health in an activity for the whole family
Iberflora 2021 contará con un espacio de 300m2 donde el visitante podrá apreciar las últimas tendencias del mundo de la huerta: campuses, seeds, sustratos, fertilizers, phytosanitary, tools, farming tables, irrigation systems, etc.. will make up the wide range of leading brands in the sector.
News
Reopening hotels, new opportunity for the green sector
Preparing hotels, restaurantes y centros comerciales para la temporada estival está generando una gran demanda de mobiliario exterior, natural and artificial ornamental plant, decoration items, césped natural y artificial, etc., lo que se traduce en una gran oportunidad comercial para el sector verde que muchos ya están aprovechando.