commission-work-iberflora-21

Iberflora begins work on face-to-face editing 2021

Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, ha celebrado en Feria Valencia la primera reunión de la Comisión de Trabajo del Comité Organizador para la edición 2021, thus setting the work plan for the coming months.

Durante la reunión se han analizado los datos del mercado de la planta ornamental y jardinería que anuncian la buena campaña que está viviendo el sector en este ejercicio, un momento en el que la demanda está disparada, pues falta producto en muchos canales de venta.

La pandemia ha afianzado nuevas tendencias en los hogares, y el jardín, la terraza y el huerto han subido varios escalones en las prioridades de gasto de las familias. Online sales have also boomed in the sale of plant material.

These optimistic prospects for the future corroborate the idea that 2021 is the right year to re-hold a face-to-face sectoral contest like Iberflora, from 5 rd to 7 October.

All these views have been present during the holding of the Committee, which he has proposed to carry out various working commissions to speed up its operation, combining face-to-face meetings with virtual meetings. Thereby, the different groups will address both the domestic and international market, the organization of meetings and other parallel activities during the contest, and the communication actions that will be carried out during the year.

We will continue to report on all the news of Iberflora 2021, the house of the sector, coming back this year stronger than ever.