marketing-iberflora-19

Iberflora grows in all its sectors facing its next edition

Good marketing of the last months data do portend missed for the professionals of the sector of the 1 rd to 3 October at Feria Valencia with the celebration of Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, which is held in conjunction with environmental fairs on this occasion, Ecofira and Efiaqua.

And is that, compared to last year by the same dates, Iberflora has grown considerably in all its sectors, but especially in plant and flower and garden machinery.

The data are as follows: a 39% more surface in plant and flower and almost doubles the number of exhibitors; a 47% more than acreae in the Garden Hall and a 22% in technology. But, above all, with the consolidation of machinery companies, the Hall of Landscaping and Arboriculture triples its surface area and the number of exhibitors. The contest counts, also, for the time being, with 35 new exhibitors.

In short, Iberflora has a 45% more than surface in this edition and a 67% more of exhibitors. Moreover, this figure is growing day by day, which makes you expect one of the most complete editions of recent years.

All this follows from the effort made by the commercial team, largest, a team that has been marketing the fair nationally and internationally, attending different national events such as Intergift, Iberzoo, Organic Food, Viridalia, Baixo Miño or Intergarden Crops Show, and to European events like IPM Essen (Germany), Expojardim, Urban Garden and Ibero Pragues and Lusoflora (Portugal) and MyPlant and Garden (Italy).