IBERFLORA was present with a promotional stand in the tenth edition of Viveralia, Professional Exhibition of Ornamental Plants and Related, held from 5 rd to 7 February at the IFA exhibition center. This action IBERFLORA continues its promotional calendar for all events held sector both nationally and internationally.

IBERFLORA presented in Alicante for the new project center 2013, which is characterized by five main points: greater international presence, more spectacular in its presentation to the professional public, Bet of the contest to become a source of information for exhibitors and visitors and encouraging stimulating sales to final consumers through outreach campaigns, raising awareness and communicating the product where you can buy.

The joint celebration was also announced with Eurobrico Meeting Point, relational event held in alternate years to the fair, and the coincidence with two new events: Vegetal World (Congress and Exhibition on Agricultural Technology Innovation) and Deal, dedicated to packaging and distribution.