El nuevo espacio ocupará el centro del pabellón 4 y contará con más de 350 m2 polivalentes. Esta plaza central llamada “Te llevamos al huerto” es un proyecto propiciado por cuatro empresas proveedoras de material para la práctica recreativa del huerto, una afición que ha visto en los últimos meses un crecimiento notable.
COMPO Iberia, empresa líder en soluciones para jardinería (sustratos, fertilizantes y protección de plantas, etc.) presentará relevantes novedades que dan respuesta a las tendencias más importantes del mercado. On the other hand, de la mano de la Asociación Española Contra el Cáncer AECC, llevará a cabo una mesa redonda en la que expertos en materia de salud y nutrición, develop the main health benefits provided by the garden and the sustainable consumption of local foods. Moreover, COMPO leads the Project Our Orchards, an ambitious initiative that aims to create a network of community gardens in Spain, formalizing communication and facilitating collaboration between them.
Fitoralia, horticultural and fruit plant producing company, present in this space its novelties for this campaign, as his collection of tropical fruit trees, citrus fruits and their extensive catalog (one of the most extensive in the Spanish market) horticultural plant in pot and pack. Moreover, Angel Villarino, CEO of the firm, will be the conductor of the expected round table that will bring together six of the main influencers of the country in the theme of orchard, who will tell their experience with the medium, how they prepare their contents and what are the most common queries they receive from their many followers.
Hortalia, specialist in planters and other wood solutions for garden, terrace and orchard, present its extensive range for vertical gardens and urban garden, and as a novelty will expose the project promoted by the City of Barcelona that aims to convert the temporary terraces of bars and restaurants of the city, enabled during the health crisis, on permanent terraces, with platforms and fences with planters made of wood from sustainable forests.
For his part, Rocalba, one of the most traditional seed companies in our country, will take this year to Iberflora all its novelties, which are many, since the firm has undertaken in recent months an ambitious project to renew all its product lines and incorporate new collections such as hot peppers or edible flowers. A series of showcooking events will also be organized at its stand (live cooking) starring important chefs of the national scene.
In addition to serving as a framework for business relations and business, the space "We take you to the garden" also aims to be a place for relaxation and networking in a more festive atmosphere. For example, this space will be the place where all attendees of the "Greenest Night" will gather prior to its start, and where guests will be entertained with live music and a cocktail.
Iberflora, the international plant fair, flowers, landscaping, technology and DIY Gardening, will be held from 5 rd to 7 th of October at Feria Valencia.