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News Iberflora :
Reopening hotels, new opportunity for the green sector
La preparación de hoteles, restaurantes y centros comerciales para la temporada estival está generando una gran demanda de mobiliario exterior,...
Read moreVictor Martinez (La Pacheca): "it is a good time to resume personal contact between suppliers and customers"
La Pacheca Viveros es una empresa familiar con más de 25 años de experiencia dedicada al cultivo y exportación de...
Read moreCanary Islands will increase their space in Iberflora
El espacio de las Islas Canarias crecerá en Iberflora 2021, y los visitantes podrán disfrutar de una gama de productos...
Read moreManuel Muñoz (MMV Home&Garden): "In the garden channel have appeared new customers with a very young profile"
Desde MMV Home&Garden confirman que el sector está recibiendo un cliente nuevo más joven y que las ventas han aumentado...
Read moreExhibitor Channel:
Victor Martinez (La Pacheca): "it is a good time to resume personal contact between suppliers and customers"
La Pacheca Viveros is a family business with more than...
Read more
Canary Islands will increase their space in Iberflora
El espacio de las Islas Canarias crecerá en Iberflora 2021,...
Read more
Manuel Muñoz (MMV Home&Garden): "In the garden channel have appeared new customers with a very young profile"
From MMV Home&Garden confirm that the sector is receiving a...
Read more
A new Rocalba returns to Iberflora 2021 with great news
We talked to Àngels Roca, owner and board of Rocalba, for...
Read moreParallel Activities
Training, exhibitions, Competitions, entertainment… don't miss everything Iberflora is preparing for you.
Industry opinions
IBERFLORA revitalize its historic nature and European interdisciplinary forum ornamental horticulture, Landscape and gardening. The most important strategic Iberflora novelty lies in enhancing their essences as headquarters and meeting multisectoral framework landscapers, Citizen landscape managers, provincial, regional and national, and construction companies and conservative action landscape, urban green and family garden
Iberflora is the benchmark in the sector fair of the garden in Spain. By type of product, for the plant is a very important meeting point between growers and points of sale Spanish, and in the case of international buyers, This show allows them to meet and contact quickly and easily with the leading Spanish producers.
For me, Iberflora Fair is the national reference in the sector. It is a privileged place and time of exchange. It has changed its format and I thank you because you need to adapt and support new commercial and technological realities, and mostly maintained as an adjunct to optimize core business really the presence of exhibitors, and the visits of buyers.
For me, Iberflora Fair is the national reference in the sector. It is a privileged place and time of exchange. It has changed its format and I thank you because you need to adapt and support new commercial and technological realities, and mostly maintained as an adjunct to optimize core business really the presence of exhibitors, and the visits of buyers.
Iberflora should be. We can not forget its more than forty years of history, that is an internationally recognized event and one of the channels of promotion most effective to let us know all of Europe.
Gardening centres must evolve in Spain towards a new model of entertainment, participate in Iberflora gives dynamism and makes you keep abreast of trends and the concerns of customers and exhibitors ... we must work to Iberflora push the industry and I think that is the main link that we all who belong to him "
From AliatGrup we have been four editions followed as exhibiting firm at Iberflora and we are very satisfied with the result. Moreover, we note that the event has been stepping back and has managed to convey the excitement and enthusiasm as always.
IBERFLORA has adapted to changing needs and market requirements to include, in its bid, the latest news of the sector not only in relation to gardening but also technological level or in relation to landscape architecture
The fair has taken a new path that looks like the florist will be able to be together with leading figures from other disciplines or artistic artisans. From Clip ... we feliciar the organization for this initiative, but we claim the title role of Floral Art, in no case can be a guest, complements, at a fair as IBERFLORA.
The key to the resurgence of IBERFLORA in these last two years has been in devote efforts to attract visitors. Custom invitations and parallel activities as Iberflora streamlines have managed to seduce visitors professionals from the sector and this has impacted on the good commercial development of the fair.
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