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Committee-iberflora
The last meeting of the Committee of Iberflora 2018 it closed a successful year with pleasant experiences
18 December 2018

Last 13 December, the team of Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, He celebrated the closing of the Organizing Committee meeting of 2018, attended by members who have offered their support to the event with proposals throughout the year, advice and above all, bringing all its extensive and varied knowledge of the Green Sector.

First of all, the results of the survey of exhibitors conducted during the last day of the fair were presented, from which it came loose, among other data, that the 91% exhibitors contacted new potential customers or that the 80% received a visit from foreign clients.

With regard to parallel activities, the Health Space counted in its first edition with pleasant results, so it could be one of the highlights in the next edition of the fair.

Below, an analysis of the number of exhibitors was carried out, both national and international in recent years, emphasizing the reasons that have led to the upward trend in terms of exhibitors and exhibition surface in recent editions, such as the growth in the number of technology exhibitors and the Garden Hall.

In the same way, during the Organizing Committee meeting, national and international visitor figures were analyzed, as well as the provenance of the second. Most visitors to the fair came from the gardening and landscaping sector, garden centers, nurseries producers and nurseries with point of sale.

A review of the communication channels of the fair was carried out, assessing the results of the actions that were carried out during the year, as well as the distribution of the influx during fair days.

Important developments such as the implementation of the new Iberflora App for all kinds of devices or the results of the Health Space and the Logistics Space also came up for further analysis.

No doubt, it was a productive closing day in which all the members of the Committee had their space to exchange views and draw interesting conclusions from what was the last edition of Iberflora.

From Iberflora we want to thank all the members of the Organizing Committee for their support, ideas, proposals and collaboration in this edition. See you at Iberflora 2019, from 1 rd to 3 th of October at Feria Valencia.

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