Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, premieres the official poster of its edition 2020.
Following the design line that became so successful in the last edition, the team has tried to impregnate a warmer air to the poster, with yellow tones, orange and greenish, that offer a cozy feeling.
The green tones of the logo that was debuted in 2019 are also used in various elements such as claim and in the section of the joint call, where the green petal predominates in the different logos.
The main motif of the rose window is in this edition also follows the line of the last edition, having chosen a photograph that purports to be a road to green, a sign that both exhibitors and visitors must follow to reach Iberflora 2020, the house of the sector.
Watercolor tones and background ornaments balance the force conveyed by the rose window, forming a poster that conveys the optimism and good timing of the sector ornamental horticulture at the national level.
Iberflora 2020 will be held for the second year in a row Tuesday to Thursday, in a joint call with Eurobrico, International Diy Fair, and with Ecofira, International Environmental Solutions Fair, from 6 rd to 8 th of October at Feria Valencia.
We hope you like this new version of the poster!