IBERFLORA continues its international plan of action and present its project to 2013 in the holiday IPM, held between the 22 and 25 January in the German city of Essen.

IBERFLORA participates with FEPEX and Spanish companies in the German plant competition, with the objective of presenting the project to the international sector, pivoted on the idea of ​​being "fair Mediterranean feel".

This presence is in line with the international promotion of the contest in the most important fairs in Europe, to continue next February with the participation in the fair Salon du Vegetal, de Angers, France. This is the most important trade fair event for the French sector nurseries.

IBERFLORA want to get a quality visitor, so it is still committed to facilitate the presence of domestic and foreign visitors through their loyalty programs and professional meetings, of which will also be reported in Essen. Also inform the incorporation of new channels to the contest, as large retailers; el canal food, agrostores or the Asian channel, objetico all the possibilities of expanding business sector.

Another innovation to be presented is the Thematic Areas. As a leading trade fair for Mediterranean plant, IBERFLORA is the ultimate product, and give prominence in each issue to a tree and plant, protagonists of these areas. This edition is intended as protagonists the olive and camellia.

The draft IBERFLORA 2013 also passes through the match with a new contest, Vegetal Word, aimed at production, New technologies, efficiency and plant health will strengthen the presence of agricultural producers and the channel agrostores.