One of the great claims of the professional visitor when attending a trade fair is that of know the trends and novelties presented by the companies during the event.
And this is one of the keys to the new Iberflora New Generation concept, make visible all these novelties to enrich the visit of the professional.
Thus, from 4 rd to 6 October, professionals will be able to appreciate first-hand all the innovative products and services involved in the Iberflora Innovation Awards, a contest in which through different categories, exhibitors will present their innovative product or service for the campaign.
At the beginning of the contest, the visitor will have a dossier that will include all the products and services submitted to the contest, so that you can visit the stand of the company that has those novelties in which you are interested. The exhibitor, meanwhile, you will be able to highlight your innovation at your stand through the seal "Product Innovation Iberflora 2022" provided by the organization.
And in the same way, those innovations that have been awarded in each of the categories will be highlighted, in a space where visitors can see the complete product sheet. For his part, the awarded exhibitors will have the possibility to highlight their award-winning product at their stand through a special identification, also provided by the organization.
Soon exhibitors will be able to consult the rules of the contest, as well as start sending your Candidacies, which will be classified by categories and sent to a professional jury for evaluation. The categories in which participants will be rewarded are:
- Plants and Flowers.
- Vegetable Care.
- Garden equipment and decoration.
- Horticultural technology.
Be during the celebration of La Noche + Green", the gala of the sector, where the awards will be presented to companies that have won in each category.
News and trends are essential for the sector to prepare its commercial campaign and develop its strategy for the new year, and Iberflora New Generation will offer the professional the possibility of knowing all of them in the same enclosure.