Miguel Bixquert: "Our sector may be one of the most benefited from this crisis"

The director of Iberflora, Miguel Bixquert, habla abiertamente de la feria referente del sector verde en España y destaca la necesidad de recuperar la ilusión y a las personas, especially, después de todo lo vivido. Iberflora abrirá sus puertas en Feria Valencia del 6 rd to 8 de octubre y coincidirá con Eurobrico y Ecofira.

The director of Iberflora, Miguel Bixquert, habla en esta entrevista de cómo será la próxima edición de la feria internacional de planta y flor, landscaping, tecnología y brciojardín, held from 6 rd to 8 de octubre del 2020 Feria Valencia, coincidiendo con Eurobrico y Ecofira. Destaca la necesidad de recuperar la ilusión y anuncia medidas especiales para una edición única, como tarifas especiales y especial sensibilidad con la situación de los expositores.

Question: How do you see the current situation?

Response: With concern, this has been a very hard blow that has put us to the test as people and as a society, but I want to think that if we learn the lesson we can still get positive things and evolve into a new society and a new economy.

When things get to the limit is when we really know people, whether they're friends, customers or suppliers. Many things you could see coming have been rushed in two months, in some respects has been a revulsive or a catalyst, very brave decisions have been made.

"Fairs are people and illusion, after what we have gone through we need to see each other again and Iberflora is the perfect place"

Miguel Bixquert

P. But won't you deny me that we have a problem?

R. A problem not, I think we have several problems: one health one that looks like it's being controlled, but not forgetting the thousands of dead; another economic that's going to put a lot of companies and a lot of people on edge; another as a Western society, we thought we were on the sidelines and very protected from facts or unforeseen events like this. And finally a personal psychological one, now if you're not going negative they look at you badly, it seems as if you're not aware of reality.

The reality is there, you don't have to deny it, but if you stay crying at home you're not going to solve anything, there's no point crying over spilled milk. I can't understand why people like to hear that we're near the end of the world. I think the time has come to think differently and to see things from several (and different) points of view.

P. Therefore, what do you propose?

R. I'm no one to propose, I set out my point of view. Just get closer to the media, we see apocalyptic visions and accept as immovable truths comments of dubious provenance. There are plenty of comments and missing information.

Like no one wants to be called illusory or irresponsible, because there we all walk with the black paint can and, to be possible, with a fat brush.

And finally if you can get them to reason and accept that there are many shadows, but there are also some lights, they come and tell you, What if there's a res up in November? In front of that you get up and leave. God forbid, but if there's a res up, we will have better knowledge of the disease and it will catch us more prepared.

P. Can exhibiting companies and visitors be safe?

R. As safe as in your own home. The hygienic-sanitary issue has been solved like any shopping mall, But, also, all the fairs in Europe have developed our own protocols that comply with the rules of the. Compared to other events that bring together many people (Metro, Football, Basketball, Concerts), we are the safest spaces.

Fairs are more flexible, we can increasingly redesign the accesses, Halls, Heights, depending on the type of contest or product to be exposed.

From July, the first professional fairs will be held in several cities.

"The fairs will be spaces as safe as any shopping mall, we'll take care of every last detail"

P. What would you say to those companies that have doubts about exposing this year?

R. This year more than ever fairs are necessary, we have to give the illusion back to the sector, we have to see each other and think positive. The fairs are first and foremost people and illusion.

We will try by all means to hope and convince the exhibitors that now more than ever we must expose, But, if for whatever reason it is, someone doesn't want or can't expose, please don't tanned, to be devoted to something more productive.

Something very curious happens in the world of fairs. When someone doesn't expose at a fair he always tries to justify his decision by looking for allies. I, if I don't want to buy something, first I don't despise him and then I don't call anyone to tell him my decision.

"Now the sector needs unity and illusion, to the exhaustors and pessimists, I would ask them not to entangle"

I give these kinds of people an example: you imagine you're going to sell your product to a garden and the owner despises the product, doesn't buy him, and also calls other gardens so they don't buy you either. I don't know about psychology., but I'm sure this has a name. Please be respectful and professional.

How are we going to move illusion to customers if we create bad atmosphere and stay at home? Customers have had a hard time, it's been very hard weeks (even though they have later recovered some of the sales) I assure them that customers want to leave the house.

P. Will Feria Valencia be sensitive to the situation that many companies are going through?

R. In a very elegant way he asks me if we will review the prices, I say yes, now more than ever you have to be close to customers.

"Feria Valencia will be sensitive to exhibitors and apply special rates"

P. How will the green sector emerge after this crisis?

R. We already have special conditions for some groups, but this year we're going to improve them and make them extendable to all exhibitors. We want all exhibitors to be able to have discounts from among the 30 and 40%.

If we know how to manage it, we can be one of the most benefiting sectors: the house, our house has been the big protagonist of the months of confinement, we've taken refuge in it. The garden, the terrace, our plants have regained prominence, in addition to quality of life and purifying the air, have always been there, have made us a lot of company. And then, when they've let us out of the house, the first thing we've done has been going to the parks, the gardens to the green areas, We needed it.

The end result will depend on us and the decisions we make. If that "we" is very numerous and we are united, the solution will be easier and the green sector can get revitalized.

During the days of alarm I have seen attitudes and have heard comments from some people and from collective leaders that make me optimistic.