Iberflora, the international fair of plant and flower, landscaping, technology and DIY garden will take a step further in its commitment to el sector of florist suppliers in its next edition, held at Feria Valencia del 4 rd to 6 October.
The Round of Florists will give the baton this year to Floral Universe, the space in which all the actors in the value chain of this sector will converge. This concept will thus welcome the traditional physical sales channel, but also to companies that organize large events in which the flower is the protagonist, garden centres or the online sales channel.
The objective of Universo Floral is to show in an integral way all the tendencies, ideas and novelties of the florist sector, as well as offering training and exchange of experiences among professionals, also emphasizing the digital solutions. In addition to offering an exhibition area with companies in the sector of florist suppliers, Iberflora will once again have the presence of the schools, Spanish guilds and associations who will show their spectacular works of floral art that every year amaze the visitors of the fair. In this issue, will be included in the programming of Floral Universe a international meeting prior to the Worls Skills Challenge event, to be held in Italy.
The Iberflora team has been working for some time in the organization of this space and proof of this is the meeting held last week at Feria Valencia with companies that have already confirmed their commitment to Universo Floral, as they are the magazine Paper clip... Flowers and more, Verdnatura, Flores Calé, Verdissimo and Rograplant.