The pet and pet accessories sector will be the subject of one of the sessions scheduled for IBERFLORA’s Dinamiza (Energise) event. Next Friday, 5th October starting at 10.30 José Luis García, National Sales Manager for Royal Canin, will be highlighting the potential the sector offers in a lecture titled “The appeal of the petfood sector”.
There has been a noticeable increase in interest in pet care in recent years and a growing concern about pets’ health on the part of their owners. Nutrition plays a key role in preventing illness and significantly improves the lifestyle of dogs and cats. Also, in terms of business this shift creates a monthly customer turnover as the most popular packages are those that contain the required amounts to feed a dog or a cat for a month.
Once the category has been introduced, you can create cross sales with other categories and services the business offers, both animal related such as accessories and canine grooming and tangentially related such as plants and gardening.
