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Iberflora will host a round table on the garden in Social Networks with prominent influencers of the national scene

Dentro del programa de actividades paralelas de la feria, uno de los platos estrella se celebrará el miércoles por la mañana: Angel Villarino, Director of Fitoralia, conducirá una mesa redonda donde 6 destacados influencers del mundo huerto hablarán de su trayectoria y de la proyección de esta temática en las redes sociales.

Las redes sociales se han convertido en un poderoso aliado para el Sector Verde. A través de los perfiles de empresas y de los perfiles personales de especialistas en la materia, muchos nuevos consumidores están descubriendo el placer de la jardinería y el huerto doméstico. Y entre todos están ayudando a crear un nueva “cultura verde”.

Iberflora wanted to recognize this social reality with the programming of a round table, where 6 of the main influencers of the country in the theme of orchard will tell their experience with the medium, how they prepare their contents and what are the most common queries they receive from their many followers.

The guests at the event are Mylena Ferreira of Huertox (over 18.000 followers on Instagram, 350 subscribers in Télegram channel and more than 900 on Youtube), Ester Casanovas de Picarona Blog (over 4.600 followers on Twitterr, 4.700 on Youtube, over 2.000 on Instagram and over 5.600 on Facebook), Marta Rosique de Plantea en Verde (over 1.400 followers on Twitter, over 69.000 on Youtube, over 62.000 on Instagram and over 18.000 on Facebook), Toni Jardon from Toni's Huertina (over 9.000 followers on Twitter, over 1.500.000 on Youtube, over 93.000 on Instagram, 56.000 on Pinterest and so on of 370.000 on Facebook), Javier de Huerto Addicts (500 followers on Twitter, over 1.000.000 on Youtube, over 13.000 on Instagram and over 10.000 on Facebook) and Cé de En 20 meters (over 384.000 followers on Youtube, over 35.000 on Instagram and over 5.000 on Facebook). Together they add up almost 3 millions of followers on Youtube and more than 200.000 on Instagram.

The round table will be moderated by Ángel Villarino, member of the Organizing Committee of Iberflora and director of Fitoralia, company specialized in the production and marketing of horticultural plant, and one of the pioneers of the sector in the commitment to social networks to spread the culture of the home garden in our country through their profiles in Facebook, Twitter and Instagram.

Iberflora, the international plant and flower fair, landscaping, technology and DIY Gardening, will be held in Valencia Fair 5 rd to 7 October of 2021, in what will be the 50th edition of the contest.