Iberflora launches Feria Valencia's first digital marketplace and moves its face-to-face celebration to 2021

The international plant and flower fair, landscaping, technology and light garden will be held 100% online throughout the month of October and the face-to-face call is transferred to 2021 with the aim of respecting and maintaining its commitment to the entire sector.

Iberflora, the international plant and flower fair, landscaping, technology and light-garden held annually in Feria Valencia launches a Marketplace 100% digital and invites the sector to participate in the first fully online fair of Feria Valencia: Iberflora Digital.

While, its face-to-face celebration will be moved to 2021 with the aim of respecting the interests of the entire sector, as well as the effort made by the exhibitors, staying true to its commitment to ensuring in-situ full power of convocation at the time of its conclusion.

Exhibitors and visitors to Iberflora meet on the web

With this digital alternative, Iberflora aims to stay in touch with the market and offer a promotional tool that will allow exhibitors to continue informing their customers. An easy and very economical way to maintain business relationships between customers and suppliers.

So, during the month of October, Iberflora Digital will become an online forum where exhibitors and visitors can share the experiences of the sector and show or know the news and trends for the next year. Moreover, exclusive content will also be featured through videos and interviews with green industry experts.

The start-up of Ibeflora Digital has accelerated due to the current health situation generated by Covid-19. In the same way, both exhibitors and visitors to Iberflora have moved to the contest in recent weeks their willingness to participate in an event entirely online, because from his point of view it is not the time to hold a trade fair to use.

On the other hand, Feria Valencia was already finalizing its digital platform project to complement or replace traditional fairs. and Iberflora is going to be the first product of the fair institution that will take advantage of this tool.