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IBERFLORA PRESENT AS NEW THIS YEAR THE GARDEN OF THE CENTURY
24 May 2012

The Iberflora exhibition, International Fair of Plants and Flowers, Technology and DIY Garden, open the doors of its 41st edition, the 3 rd to 5 th of October at Feria Valencia- with a programme of parallel activities full of novelties. Within their new bets and, thanks to the collaboration of the Spanish Association of Garden Centers (AECJ), This year the fair will host an open garden centers managers space.

It is a large area where visitors can take a virtual tour to discover the ideas collected garden centers worldwide.

As explained Vicente Peris Alcayde, President of Iberflora, "Using an innovative format and through the use of audiovisual, the idea is to provide useful information on such important issues as learn to apply marketing techniques to increase sales by area, how to organize product family for each section or, among other content, what resources to use to encourage and motivate the act of buying ".

Next to the Garden of the XXI Century Project, the fair will also host many other activities that will enhance the range of products and services presented in the exhibition area. Including, reproduction of an urban garden, mounting a new gateway, contests and displays of floral art, or a statement of technical solutions and processes to promote sustainable development of urban areas and landscapes.

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