Iberflora surpasses pre-pandemic figures with a greater international presence

A total of 1.068 foreign professionals have visited the event, a 33% more than in 2019. The total number of visitors amounts to one 38%, until you reach the 10.149. A total of 400 brands, of them 62 Foreign, have presented their products during these three days at Feria Valencia
The event becomes the first international event in the city of Valencia since the pandemic began.

Valencia, 7 October of 2021.- Iberflora, the international plant and flower fair, landscaping, technology and verdaughty recovers the illusion and closes today with optimism its 50th edition. The balance has been more than satisfactory in what has been the first professional fair 100% face-to-face Feria Valencia.

A total of 10.149 green sector professionals have visited the event during the three days of the fair, a 38% more than in 2019, in the absence of the latest afternoon data. This year, also, the international character of Iberflora has returned with force, which has become the first international event in the city of Valencia since the pandemic began.

De facto, the data show that the number of foreign visitors has increased by 33% relative to 2019. A total of 1.068 foreign professionals have attended Iberflora from different parts of the world, of which France stands out, Portugal, Denmark or the Netherlands, although there has also been a presence of Asian buyers, Americans and Russians. In the same way, large foreign buyers have attended on behalf of 510 companies

Moreover, some 400 brands have been present at this 50 Iberflora anniversary, between national and international, that added up 62. De facto, have been incorporated 40 new exhibitors at the fair, of those who 19 they are foreigners.

Business & Recovery

It has been three days of business, full hallways and stalls. The desire of the sector to see each other again face to face has been noticed and this has been transmitted by both exhibitors and visitors. "There was a real need to meet again and recover the face to face in business", explains Maria José Sanz, of the relevant purchasing group Flora Holland.

"The fair has been the reflection of the good moment that the sector is experiencing", reflects the president of Iberflora, Raul Ferrer, that appreciates all the effort made by the organizing committee for this edition of Iberflora. He adds that the international market has been very present because "it needed to be supplied for the coming years".

For his part, the director of the fair, Miguel Bixquert, remember that the green sector has had the best exercises of the last 20 years. "You can see that during the fair.. De facto, the campaigns of 2022 and many exhibitors already have reservations for 2023-2025", Reveals.

Iberflora, also, has held meetings throughout the morning with important companies and associations of the sector that wanted to ensure their participation for the next edition, to be held together with Eurobrico, Ecofira and Efiaqua 4 rd to 6 October of 2022.

Ecofira boosts the sector

For his part, the environmental solutions competition, Ecofira, also closes its doors today with the satisfaction of the exhibitors to recover an event that could not be held in 2020 and with more than satisfactory results that lay the foundations for the return, in 2022, next to its hómologa of the water sector, Efiaqua.

Therefore, the exhibitors have received during the three days of the event a very technical profile of visitor related to the municipal level and the public administration as well as environmental technicians of the companies, in search of the latest innovations in the waste treatment and management sector and municipal services.

On its last day, Ecofira has hosted the conference 'Industrial circular economy', key in the fight against climate change', organized by REDIT (Network of Technological Institutes of the Valencian Community) and that has gathered this morning about a hundred specialists in environmental management. The day was inaugurated by the president of Ecofira, Jorge Tejedo, and the general director of Environmental Quality and vice president of the show, Joan Piquer, together with the Ceo of REDIT, Gonzalo Belenguer.